Marketing and Events Manager

Introduction

Capital Brewing Co is one of Australia’s largest independently owned and B-corp certified craft breweries and has been making award-winning Good Natured Brews from its Canberra brewery and taproom since 2017. 

We are dedicated to making great beer with an uncompromising focus on quality; We all love what we do, work hard, and have fun doing it. 

This is a rare opportunity for someone who wants to progress their marketing career. You will need to  thrive in a fast-paced environment with a high workload that  can switch between strategy and execution fast, and love creating experiences that bring people together. 

The Marketing and Events Manager will work closely with the Creative Director, Managing Directors and the Sales team to drive all marketing, promotions and event activity across the Capital Brewing Co brand in the wholesale market, our hospitality venues and local community groups and events.

Main duties include:

Marketing

  • Develop and implement marketing strategies to drive wholesale volume growth

  • Develop and implement strategies to deliver growth in hospitality venues

  • Oversee and Drive consumer engagement and loyalty programs hospitality operations

  • Maintain a strong, consistent brand identity across all channels

  • Manager PR campaigns with or without agency support - communicating with media to gain earned placements

  • Oversee the optimisation of the website and E-commerce to increase online sales

  • Oversee Digital Marketing including Paid, Owned, Earned and Shared channels. 

Events

  • Identify, secure and manage events both in-house at Capital’s Dairy Road Tap Room, Lager House and off-site at festivals and events in the ACT 

  • Ensures all events are set up and delivered to brand standards and are delivered safely, alongside the hospitality operations team who provide staffing and infrastructure support. 

  • Provides detailed briefings to Taproom and Events staff prior to their shifts commencing to ensure that duties are allocated effectively, key information relating to safety, security and first aid are communicated

  • Collaborating with the Hospitality  teams to plan and promote taproom/Lager House events.

Community Engagement

  • Partnerships Management

  • Build Relationships with local business, partners, media and community groups

  • On-site collaboration with key account Marketing teams

We’re looking for:

  • Someone who thrives in a fast-paced role. 

  • A creative person with experience across all marketing avenues 

  • Experience delivering events

  • Team player who can work collaboratively across departments

  • Highly desirable would be experience in marketing a new venue

What we can offer:

  • Competitive salary based on experience

  • Great team culture with support across the business

  • Great staff benefits

  • Real ownership of your work and the ability to make a visible impact.

  • Free parking at Fyshwick 

As part of our Local Hiring Policy, we strongly encourage applications from Canberra-based talent. Supporting and growing our local community is at the heart of our values.

Please send in a short summary with why you would be a good fit and your CV to jobs@capitalbrewing.co