Beer and footy just got a whole lot better!
We’re stoked to announce an exciting two-year partnership with AFL heavyweights, the GWS GIANTS, which’ll see us team up with the professional men’s and women’s team across the 2022 and 2023 AFL and AFLW seasons.
This is a natural fit and obvious choice as we ramp up our expansion plans.
We’ve long dreamed of partnering with the GIANTS, not only because we love AFL but because of the club’s unique split home status between our hometown and Western Sydney.
Much like the way we are committed to creating sustainable brews that stand up to some of the country’s biggest brands, we love the challenger mentality of the GIANTS, and that they strive to be the best – on the field and with their fan base. It’s that shared passion for community that we’re sure will lead to a long and fruitful collaboration as we go into the next phase of Capital Brewing Co.’s journey.
As part of the partnership, we’ll have exclusive beer pouring rights in the corporate areas of GIANTS Stadium at Sydney Olympic Park, including the Sky Deck, and our beer will be served throughout all bars at Manuka Oval during the GIANTS’ Canberra home games. We are also offering the GIANTS’ dedicated fanbase exclusive access to limited edition cans emblazoned with the GIANTS logo.
It’s great to form a partnership with a brand so intrinsically part of the Canberra community. Since our very first year, the GIANTS have been part of the ACT’s sporting landscape with some of the most memorable moments from our past decade happening at Manuka Oval. We couldn’t be more excited to welcome Capital Brewing to the GIANTS family and can’t wait to see the co-branded cans bring our fans and member base together across the coming season.
– HARRY HIMMELBERG
Being part of the AFL Players for Climate Action Movement, sustainability is something that myself and our AFLW and AFL playing groups are incredibly passionate about. It’s a space where actions, not just words, are required to protect our planet, and our sport, for generations to come. We love how sustainability is at the heart of Capital Brewing Co. and so we’re really excited to be partnering with the organisation whose values align so strongly with ours as they work towards being a zero waste brewhouse.
– NICOLA BARR